Domain Authority and Page Authority - Complete Info

DA PA  is a Metric that is developed by Moz. DA is called domain authority that helps to increase website search engine ranking score. And PA helps to increase the specific page rank in search engines. It is called Page authority. Authority is a very important part of SEO. Most of the experts focus on several techniques to increase their DA PA. It describes the health of any domain that means how any web site is working. A high DA PA website is counted as the best records amongst the websites. So the expert along with ranking used various kinds of SEO strategies to increase their website DA PA.

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A high DA PA website is easily ranked on the first page of the search engine. It indicates the Strong value of your overall SEO performance. But these days Page Authority value has gone than DA. So most experts prefer DA value. There are number’s of strategies is used to increase the DA such as link building, on-page SEO, off-page SEO.

How can you increase DA?

To increase your website DA, you should focus on making Do-follow links. You should generate links in those websites that provide do-follow links. Do follow links helps to increase Website DA. But one thing keeps you in mind always make backlinks on high DA website. A high DA website passes the link juice to your website that helps in your website ranking factor. Here are some tricks that help to increase your website DA and PA.

Always make links on a high DA website

Make Do-follow links

Use Blog post SEO strategies. 

Because the blog posts website provides most of the do-follow links some websites are: Blogger, WordPress, Weebly and so on.

Publish an article on a high DA PA website

.

 It also helps to increase website traffic that increases website ranking along with DA

Create quality content. Good quality content gets easily crawled in by search engine.

Blog Post on your own website every week.

Remove bad backlinks to your website.

Get your website domain old.

Focus Onpage SEO (meta tags, meta title, meta description, keywords density, focus keywords, heading tags and so on)

Recommended:- On page SEO guide

Off-page SEO guide

Do Guest post

Do the best internal linking of your website with one URL to another.

Be patient and let Google crawl your website and links.

Eventually, these are some ways.

At last

How and where can I make high quality backlinks?

The fastest way I have ever done this is by getting 3–4 high quality Editorial posts on some high DA sites like Entrepreneur, Huffington, etc. You can go up or down from there. (there are services for this, but you need to get someone who is already authoring on high DA sites).

Have each post be uniquely written, then funnel each post down to a newly written, high quality content piece / blog post. You want your link funnel to be natural all the way through.

You can then link the content piece internally to spread the love.

I did this on my page and it boosted the target page from nowhere to top 3 in Google. It also boosted the overall DA of our site.

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                                                     Page Authority

Want to know the best 3 ways to increase page authority? Today I am gonna be sharing 3 best strategies to increase page authority- Nepal. Before going to the topic. First of all, let us know 

What is page authority?

Page authority is a metric developed by Moz which ranges from 0-100. Higher the page authority more will be the chance to rank higher in the search engine result page (SERP). To check your page authority you can use the tool provided by moz that is link explorer. 

What is the difference between Page authority and Domain authority?

Domain authority shows the strength of a domain to rank in search engine whereas page authority shows the strength of a particular page to rank in search engine.

Does page authority keep on changing?

Yes, the page authority of a particular page keeps on changing as there are lots of factors determining page authority which keeps on changing from time to time. Recently moz has introduced page authority 2.0 for our convenience.

How does moz calculate page authority?

Moz calculates page authority from 0-100 range. It is quite easy to increase page authority from 10 to 20 comparing from 70-80.

How to increase page authority?

Now you have known all the things that you need to know about page authority after learning about this let's head into our topic. You might be thinking about how to increase page authority.

3 genuine way to increase page authority:-

• Create Fresh Content
• Make high-quality Backlinks
• Use Images

Create Fresh Content:-

 Fresh and quality content means more page authority. Now you would ask how does creating fresh content increases page authority? Creating Fresh and quality content means more external links to your particular page of the site which means higher page authority leading to a higher ranking. 

Here are some important point what you should consider while writing a content:-

• Write interesting content:-One of the biggest problem of bloggers is that they just focus on writing SEO friendly content and focus on keyword placement but the most important thing is to make the content interesting so that your content would get more share, like the comment in social media.
• Write expanded content with full details:- Writing just interesting content is not essential, the length of the content should also be adorable. Make sure to use related keywords and LSI so that your readers may also like that as you don't know, what your viewers want to see.
• Update your content regularly:- Updating your content regularly is must because if your content is relevant and updated then you will be more likely to rank higher in search engine results.
• Write content on relevant topics:- Writing content in relevant topics is important to be more exposed between peoples and rank higher in search engine as search engine shows that result at the top in which people are more engaged.
• Readability of content:- Readability of content should be good as readers are more attracted to read content if it is easy for them to read. If the content is hard to read then it would increase the bounce rate having a negative impact of search engine ranking. So the readability of your content must be good.

Make high-quality backlinks

Making high-quality backlinks is always the best method to increase page authority. Backlinks mean flow of trust to your particular page. Google counts it as a trust flow to your site's page and ranks it higher and moz count it as a factor to increase page authority. So making high-quality backlinks is very important. Backlinks are of two types:- 

Dofollow:- Those backlinks which pass link juice is known as do-follow backlinks it is more valuable than no-follow backlinks.

Nofollow:- No follow links are those links which do not pass link juice. 

Beyond this huge difference maintaining the quantity of link is essential. Don't make only dofollow or nofollow links to your site because it seems to be spam in the eye of google. So keep the ratio of backlinks as 50:50.

Backlinks may also play an important role to grab a lot of search traffic in our site. Let's take an example if I have written high-quality content and submitted it as a  guest post in some of the top guest blogging sites. From which one responded in a positive way and published your post out there. You would live a backlink there to navigate to your site then you would get a lot of traffic from that particular site which is good for you.

If you would get a link from high-quality site then the traffic you will get also will be of high quality.

Now you may ask how can I make a high-quality backlink?

First, in first you should be present in social media everywhere. There is a strategy of all marketers that is "Be Everywhere". Then you could share your post in social media and if your content is quality and loved by the readers then your content would get more exposure leading to grabbing the eye of some top authority sites which may want to link to your site. Another best ways are to include links of other authorities blog as they would take a note of it and there is a possibility for you to get a backlink.

Uses of images

Using images may contribute to increase page authority of your site. If it is your own image and is of quality then it may be used as a recognition of your brand. Here are some point that you must take in mind:-

Images increase readability:- Of course, images increase readability. Sharing my personal experience while learning tons of a paragraph with the only written word is quite boring than a content well written with the use of images. Images also help to give some certain sense of the content as the image is set in a particular way that you would have a certain idea that what the content is about.

Images are easier to share:- According to research people are more likely to share visual images rather than text. In case of social media if your images are more attractive then the users are more likely to click the link to read out the post. 

Images contribute to improve SEO:- As we all know that Google does not know what the picture is about unless we give out a description for it which is also know as alt text. You can use your keyword in alt text in order to rank in search engine leading more traffic to your site.

Page authority is one of the best metric to estimate whether your particular page would rank higher in a search engine or not. So you need to keep track of page authority of your site and audit it from time to time. Focus on increasing page authority so that you could generate more traffic.

     

                              Domain Authority

DA stands for domain authority. Domain authority is a SEO metric introduced by Moz. DA and PA both are the metrics used by moz to rate any website according to certain criteria. PA stands for page authority of any website which rates a particular page of a website and DA refers to the overall authority of site. More the Domain authority more will be your ranking in the search engine. More the page authority, it will be more likely to rank higher in search engine, it leads to rank more keyword of a particular page.

For example if you have written in depth article on SEO in Nepal including on page SEO and off page SEO in  Nepal and if page authority of that particular page is higher then according to the competitors da, pa then you would get higher rank in particular keyword. ACB

Moreover there is more ¹gr⅚.ifgû for you to Ďrank for other keyword. Like SEO in Nepal, hosting companies, free domain registration Nepal etc. 

Note:- Creating backlinks for your domain increases domai  authority whereas creating backlinks for your page increases page authority. Let us take an example whenever i make a backlink for my domain https://www.adhikarisamir.com.np  then it increases domain authority whereas if i build backlinks on a particular page that is https://www.adhikarisamir.com.np/2020/10/how-to-start-blog-in-nepal.html then it would increase page authority of the particular page. 

There are some the factors contributing for increment of domain authority and page authority of a site. So today we are discussing some  of the factors which helps us to  increase Domain Authority of our site:-

1. Off page SEO

2. Make your domain old

3. Make relevant links

Now let's jump into it. Factors that contributes in increasing domain authority of a website:-

1.Off page SEO:- Off page SEO is the most imprtant factor contributing in increment of domain authority. We generally prefer backlinks one of the most important factor of off page SEO. Backlinks is one of the best factor to increase trust of your site in the eye of google. If you are leaving your backlink in high authority site then google would have more trust on your site. It is called trust flow. Backlinks are of two type :-

Dofollow- Dofollow backlinks passes link juice. 

Nofollow:- Nofollow backlinks does not passes link juice.

It means dofollow backlinks is of great importance than nofollow links. 

But maintaning balance between your links is important. As it should not look that your site is making spam links.

Note : You can keep the ratio of backlink 50:50. As i have maintained in my site that is 51:49

Here are some ways to make backlinks:-

Guest posting- Guest posting is the best way to make high quality backlinks. You can create a high quality content with 1000-3000 word so that it would fulfil their criteria and just leave a link back  to your site. From where you could get quality backlink from high authority site and they could get quality content for readers.

Commenting:- Commenting for making backlinks is one of the easy way to make backlink. You just have to write a simple comment relared to the topic then live your link there.

Profile creation:- In this method you just have to register and log in to site then you should setup up your total profile then live a backlink of your site.

Note:- Includes all those basic  information in your profile so that you could get permanent backlink.

You can build a better backlink profile with these ways and can increase domain authority of your site.  

For example you can comment on some other post of high authority level and can acquiry high quality backlinks. Also you can create backlinks by simply creating profile and leaving link back to your site.

2. Make your domain old 

This is simple way to increase domain authority of your site is making domain old. As your domain grows old trust of google on your site increases. Thus causing better search engine ranking. 

For eg domain age of my site only 1 and half but but domain authority of my site 11 that is pretty good because of my backlinks. But if you are to see some other domains which totally do not have  a single backlinks but domain authority much high  it is due to age of domain. So it is the best natural way of increasing domain authority. You can make your domain old as much as you can so that domain age automatically increases in natural way. You can also see example of those  site which is pretty much old amd have no backlinks but ranking in top level due to trust. Google knows that the content of that the site provides quality content.

3. Make relevant backlink

As i have already said that building backlinks for you site is very important. But most importantly creating backlink with related niche is necessary. As google take your site relevant as you are connected with high authority sites of related niche. 

For eg if you have a niche of educational category then if you could get backlink from educational site then it would be taken as relevant backlinks. Making backlinks with unrelated niche is waste of time and efforts. So i suggest you to make high quality backlinks from your niche category. So relevancy is essential for every website to increase domain authority. So that link juice gets passes along the same niche would have a better result.

Conclusion

Increasing domain authority is meither too easy nor too hard. If it is build on a natural way then it takes a lot of time but if you could make enough high quality backlinks your domain authority as well as page authority could  get increase in short period of time. That is from 6 month to a year.

7 Ways to improve Domain Authority

Want to know how to increase domain authority? Fine but before that let us describe what  domain authority is ?and impact of domain authority on site. Domain authority is a SEO metric introduced by Moz. It is calculated within the range of 1 -100 and determine/ predicts that how good is your website in the sense that how well your site is ranking in search engine. You can use free link explorer tool of moz to check out domain authority of your site. Step to be followed to check domain authority.

• Register into free account of  Moz.

• Log into moz .

• Then open link explorer.

• Paste domain name of your site in search bar.

• Click analyze.

• You will get actual domain authority of your site with page authority.

If you got domain authority from 30- 50 then it's great but if your domain authority is less don't hesitate accepting that workout out smartly and gardly to increase domain authority of your site. Domain  authority and page authority of site is also not that good but after using the 9 technique that i am going to talk today help me a lot to boost authority of my site. Past few months my site domain authority and page authority was totally zero but after knowing this technique and applying it  my domain authority and page authority rises to 12 and 22. This is how this technique works. Now let's dive into it.

7 ways to increase domain authority

1. Domain age.

2. On-page SEO.

3. Off-page SEO.

4. Create quality content.

5. Disavow bad links.

6. Know your niche.

7. Improve speed of your site.

These are the list of things that you can do to increase domain authority of your site. For more insights let us know more about is and every topic in detail and how it helps to improve domain authority and page authority of a site.

1. Domain age :- Domain age matters a lot. For instance let's take example of our own home do you take suggestion for elderly person while starting some work. Of course yes, because you know that he/she has more experience in the field than you. So that  if you domain name is old then your domain will have more authority than recently started site. So that the domain with more age would ultimately  rank higher than the fresh domain. So that make sure to use same domain don't change it many times as you are doing bad that impacts on the authority of the site. Note :- Make you domain old.

2. On-page SEO :- On -page optimization is very important for you to rank higher in search engine. On-page optimization includes lots of things like optimization of keywords,  site structure, content, meta tags , meta descriptions, headings(h1,h2,h3 h4,h5),  codes, title tags, image alt text, site architecture etc. Improving those things helps to increase domain authority of your site along with visibility in search engine like google, bing, duckduck go etc.

3. Off-page SEO:- Off-page SEO is one of the most important factors of ranking in google. Off-page SEO includes creation of backlinks which is most important factor to improve domain authority of a site. Backlinks means trust flow in the eye of google. If you make a lots of high quality backlinks from authority site  then it has positive impact on your site. Backlinks are of two types dofollow and nofollow. Dofollow backlinks passes link juice whereas nofollow backlinks do not passes link juice. So you should focus on creating high quality dofollow backlinks to your site. Not only do follow backlinks you should make nofollow backlinks in order to show that your site is not making spam links.

4. Create high quality content :-  Creating a high quality is always beneficial to you. If you create high quality content user would spent more time on your site giving positive results to google. Also if you create high quality content more people will be convinced or lured to link with you (your content) as they find a useful source to provide information to their users which automatically contribute in increasing domain authority of your site.

5. Disavow bad backlinks :- Disavowing backlinks is must for every website owner. If your website is  linked to spam site the it sends negative report yo google that your site is not linking with proper site or genuine site so that your spam score begins to increase. Research have shown that disavowing bad backlinks has always beneficial for the website owner have seen increment in domain and page authority of a site. You can create a txt file of domains or url which you want to disavow and submit it to google disavow tool. Either you can go to ahrefs and disavow domain in single click or you can take help from moz and semrush.

6. Know your niche :- Knowing your niche is very important for every site owner. If you have the expertise in your niche then you can easily win the trust of your users. You can write high quality content for authority site and take backlinks from their site. Also it increases traffic in your site. If you get high quality backlinks then it leads to increment of domain authority of your site along with traffic and engagement of the site.

7. Improving speed of your site :- Site speed is one of the ranking factor of google. As your site speed  is fast user would love to use your site whereas if speed of you site is slow bounce rate of your site would be high which have negative impact in your site. You can have insight of you page speed in page speed insight as well as in gtmetrix which provides all stats of your site including ways to improve speed of your site. So that you can improve speed of your site along with it's domain authority. 

Thank you guys for reading this article "7 ways to increase domain authority". Hope you guys find it informative. If yes don't forget to share it in social media.