Want to know seo meaning?. Many people are kinn to know what is the exact definition of SEO? I think you are one of them. So today we are going to cover out some major points of seo and its types. In this piece of content, we are going answer some of the most of asked QNA(Question and answer ) by the google users in the topic SEO i.e. Search engine optimization. So let's dive into the QNA(Question and Answer) section.

What is SEO?- SEO Definition


What is SEO?/ Definition of SEO/ SEO meaning


Search engine optimization is the process of optimizing a website for a search engine to drive more traffic to your site. This is a simple definition of SEO/SEO meaning Nepal. Now let's hear from some experts. 


According to Moz "SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results."


According to Neil Patel owner of ubbersuggest "SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings."


According to backlinks "Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings."


This saying seems to be different from your prospect but actually, they are similar and all they are trying to say is that search engine optimization is the process of ranking is organic search and driving targeted traffic to your site from search engine. Hope you guys are clear on seo meaning/what is seo?. Let's head into another question that most of the bloggers are kinn to know about.


How SEO works? 


SEO works out by optimizing your site for search engine (to be visible in organic search results) that your particular piece of content or site to be rank.  We need to introduce our site to make it visible in the search engine. You should create an XML sitemap of your site and submit in to google search console to give a message to Google that you have a website and want to make it visible among people. Your job is done now you just have to provide high-quality content which is both user and search engine friendly. Then Google would rank your site based on ranking factors. There are about 200 ranking factors of google including page speed, the authority of the particular site, the relevancy of keywords, and many more factors. This is how SEO works. You just have to optimize an article for user and search engine and just left it in the hand of Google.


What is a backlink?


Backlinks are simply of the link that one site gives to others. Google uses it as one of the ranking factor/signals, google take it as authority site which is linked to some low authority site. It means that the content of that site is unique and must be taken into consideration. High-quality backlinks can help you to increase your authority as well. There are two types of backlinks. They are:- 

  1. Do follow backlinks:- Do-follow backlinks passes link juice. Do follow backlinks are more important than no-follow links. For eg <a href="https://www.adhikarisamir.com.np/"> is a dofollow backlink. Dofollow backlinks are very valuable so also be sure that you are taking dofollow backlinks from the authoritative site rather than some spammy site as dofollow backlinks help to improve your ranking and online visibility.

  2. No, follow backlinks:- No follow links do not pass link juice. No, follow links are less important than do-follow links. For example <a href="https://www.adhikarisamir.com.np/" rel="nofollow"> is nofollow backlink as it show relation of nofollow. Relation of nofollow sent a message to the search engine to ignore the link hence it does not passes any value to the linked page.


What is google search console?


Google search console is a service provided by Google to check the status of indexing and online visibility of your site in search engine. Recently google search console has been transformed as known as search console but it was known as google webmaster tool in past days. Google search console helps you see monitor, maintain, and troubleshoot the problem that arises in your site. You can analyze the overall status of clickthrough rates, impression, and position of your indexed post. It also helps to troubleshoot a problem like structured data problem, breadcrumb error etc.


What is on-page SEO?


On-page SEO is the way to optimize single webpages to rank higher in the search result and drive organic traffic to your site. Some of the on-page SEO factors are given below for your convenience:-

  • Title tag.

  • Meta description.

  • Headings.

  • Header tags.

  • Permalink.

  • SEO writing.

  • Keyword placement.

  • Image optimization.

  • User experience.


What is SEO in digital marketing?- SEO Meaning Nepal


SEO in digital marketing plays a crucial role to optimize your web page to reach out to more audiences which mean more ROI(Return of investment). Organic-search traffic is the primary source of traffic for lots of brands and companies. So that all the companies are competing out to rank higher in search results. Hence using SEO technique it is possible for them to rank higher in search results grabbing out more organic traffic than a competitor.


What is organic search?


In another word, organic search is known as natural search which to totally opposite of paid result (i.e pay per click advertisement). Organic search results are based on the query of the users who are trying to find answers for their question.


What is local SEO?


Local SEO is a search engine optimization strategy to make your web page visible in a search engine at the local level. Companies or brands that have a physical location is benefitted by the local SEO strategies.


What is the off-page SEO? 


Off-page SEO refers to the set of activities that you consider to raise the rank of your pages (outside your site) in a search engine to make it more visible to users. There are lots of factors like:-

  • Several backlinks to your site.

  • Authority of your site.


Thank you for reading this article "SEO Meaning Nepal ". Hope you guys find it informative. Don't forget to share this article with your friends and families.