The Importance of Backlinks- What is Backlinks?

The Importance of Backlinks- What is Backlinks?


What are backlinks?

Backlinks are links from one website page to others. It is also known as inbound links/ incoming links or one-way links. Google and other search engine consider it as a ranking factor. In other words, the search engine considers it as a "vote of trust". So the page with more relevant and high-quality links tends to rank higher in search engine.

What are backlinks? - Importance Of Backlinks

What is the importance of backlink?

As I have already said that backlinks are a vote of trust. It tells the search engine that your website is providing quality content and trustworthy. So that search engine will rank you higher in the search result. Google has also said that backlinks are the ranking factor in search engine results. Now we are going to discuss it deeply by parting it into

What is the importance of backlinks?- three main things:-

  • Organic Rankings:-  As the search engine take backlinks as a vote of confidence. The pages which have more backlinks from unique sites rank higher than other for the relevant search query. Higher the backlinks from referring domains help to rank higher increasing organic traffic to your site.

  • Discoverability:- If you get backlinks from popular pages then your website is more likely to be crawled by the search engine as crawler crawls popular site faster and finds you there. It will also crawl your site out.

  • Traffic:- Backlink are given or created to provide essential information for users. So that it is clickable. So that the user can get easily redirected to the linked site. It is one of the ways to get referral traffic from links.

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What types of backlinks are valuable? - Importance of Backlinks

All the backlinks are not quality. So maybe spam where as some may be an authority. Here are the top list that announces what types of backlinks are valuable:-

  • Relevancy of backlinks:- Relevancy of backlinks means category. For instance, if you link gey backlink from a site with the same niche then it would be considered worthy than a link from the niche from food site. So always try to create links from the relevant site. If your site is working on seo tips then try to connect with sites which are working for SEO's program.

  • Links from authority sites:- Link from an authority site can help you to rank higher.  Most probably if you get links from the authority site then the link that they provide passes link juice of high authority site. So that google thinks that this website seems to be good so that google will up your rankings. Making high-quality backlinks are hard but worthy. So try to make high-quality backlink from an authoritative site. One of the most effective ways to build high quality is by guest posting.

  • Anchor text of link:- Anchor text that you insert why creating links matters a lot. So try to make links using your targeted keyword in the anchor text. And research has shown the relation between keyword-rich anchor text and higher rankings for that keyword. But Don't overfocus on the keyword stuffing in the anchor text. It may harm your site. Now you may ask how recently google filtered websites using negative strategy to build links with the google penguin update.

  • Do follow links:-  As we all know that search engine ignores out the nofollow tag i.e. rel="nofollow". In simple nofollow links does not help in organic ranking. As we know that dofollow links pass link juice that is a vote of trust to the linking site. It is a very good link to start out with to build authority od your site whereas nofollow does not pass link juice. So that most of the bloggers focus on making high-quality dofollow links. But keeping the ratio in balance is necessary. As making tons of dofollow links only, google may find the site spam. 

  • Link from New domains:- Link from the new domain has a lot more important that thousands of links from a single domain. If you got a link from a particular website. After that, it continued to give you links are those links much powerful than the first one. It is better to make 10 links from 10 different websites rather than creating 10 links from the same website. According to the study, the total number of sites linking to your site has a greater impact on ranking than a total number of backlinks.

How to check backlinks of your site for free?- Importance of Backlinks

This might be one of the questions in your mind. So let me answer it. You can check backlinks for free by the help of ahrefs site explorer and google search console. You might yell, ahrefs a paid tool man. But let me remind you ahrefs have recently announced that the site owner can have an insight into their website for free of cost in their tool. It means you can check your backlinks, referring domains, TLD's (Top level domain) etc with the help of this tool. Also, you can disavow tool in a single click with the help of this tool. The second one is google search console where you can have free insight is backlinks in google search console. You can simply login your search console account and click onto the link section where you can see list of backlinks that are linking to your site. Moreover, it shows the top linked page, top linking site, top linking text.

How to create high-quality backlinks?- Importance of Backlinks

Here I have listed top genuine ways to create high-quality backlinks:- 

  • Guest blogging:-  You can write a high-quality article and submit it to the authority site and take authority backlinks from them. This is called guest blogging.

  • Broken link building:-  Broken link building strategy helps you to build high-quality links from dead links. You just need to find broken links in other sites as suggest them to replace those links with your links.

  • The skyscraper technique:- In this method/technique you just have to find an article with lots of links. And you just have to create article better than that and request the owner to link with you instead.

Thank you guys for reading this article "What are backlinks?-Importance of backlink". Hope you guys find the article informative. Don't forget to share the article on social media.


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  • importance of backlinks
  • what is link building
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