What is bounce rate? (Complete info)-Nepal

What is bounce rate? (Complete info)-Nepal

Want to know what is bounce rate? Many bloggers think this question in their mind. Today I am going to clear out all the question about what is bounce rate? What is bounce rate in google analytics? How is bounce rate calculated? What is good bounce rate? What are the things causing high bounce rate? How to reduce bounce rate? and many more. So let's dive into our topic.

What is bounce rate? (Complete info)-Nepal


What is bounce rate?


Bounce rate is  process of bouncing user back by viewing single page of your site. The more you have bounce rate means less engagement of users/your targeted audiences in your content. Some research have proven that bounce rate is google ranking factor. So you must have to manage bounce rate of your site in a proper way i.e. you need to focus on reducing bounce rate. Bounce rate helps you to count to total engagement of your audience to your site. To check bounce rate of your site you can take help from alexa rank checker which shows engagement of your audience to your site as well as bounce rate. By this you can confirm whether your site have high bounce rate or low bounce rate. If you have high bounce rate you must take it seriously and put your efforts in decreasing bounce rate of your site.


What is bounce rate in google analytics?


According to google, bounce rate is calculated as bounce rate is single page session divided by all session on your site and only triggered one time in the analytics server. According to yoast having a high bounce rate can mean three thing :- 

  • The quality of page is low.

  • Search intent does not match with the content. 

  • Visitors/ audiences have found the required information right at the beginning which they were looking for.


How is bounce rate calculated? 


You might have been clear what is bounce rate now let us discuss how to calculate bounce rate?. Bounce rate is calculated by dividing total number of visitors who leave site by just viewing only one page of your site by total visitors to your site within a particular period of time.


Bounce rate :- One-page visits ÷Total number of entries to website.


If you are not clear let me clear you by giving an example. If your website has 1,00,000 of visitors per month and among those 50,000 leave your site after just viewing one page then the bounce rate of your site is 50%. I hope you are now clear about how is bounce rate calculated?.


What is good bounce rate? 


Before having general idea in good bounce rate first of all you should be aware about that the good bounce rate is just a subjective ideas. Now you might ask why is it subjective lots of people give high importance to reduce bounce rate? According to hubspot bounce rate rages different for different industry. Hubspot have benchmarked average bounce rate of sites from different industry. It has presented that content website has bounce rate from around 40-60% , lead generation 40-50%, blogs 70-98 %, retail sites 20-40%, service site 10-30%, landing pages 70-90%.  This is how bounce tate works so that i was considering good bounce rate as a subjective idea.


What are the things causing higher bounce rate?


Now you have collected enough information on what is good bounce rate?. Do you know what are the things causing higher bounce rate? Don't worry i will provide you with the list of things that I think is more responsible for higher bounce rate. So here are the list of things which cause higher bounce rate on your site according to searchenginejournal :- 


  • Page speed of your site.

  • Self-sufficient content.

  • Disproportional Contribution by a Few Pages.

  • Misleading title tag or meta description.

  • Blank page or technical error.

  • Bad links from other website.

  • Single page site, affiliate landing page.

  • Low quality or under optimize page.

  • Bad UX.

  • The page isn't mobile friendly.

  • Content depth.

  • Wrong setup of google analytics.


How to reduce bounce rate?


Till now you have learnt about what are the things causing higher bounce rate?. Now you will learn how to reduce bounce rate which may help you out to improve efficiency of your site in search engine and ultimately helps to rank higher in search engine. 

Here are some top ways to reduce bounce rate suggested by keycdn :- 


  • Speeding up your site.

  • Fix https mixed-content warnings.

  • Don't use pop ups.

  • Improve navigation.

  • Make your site mobile friendly/responsive.

  • Improve your website design.

  • Copy readability.

  • Update your content on the daily basis.

  • Improve internal linking strategy.

  • Fix out broken links in your site.

  • Create 404 page to return your audience immediately from that page.

  • Open external links in new windows.

  • Place your  ads carefully.

  • Create useful content because content is king.

  • Target quality traffic.

  • Match your search intent.

  • Use effective colour combination.

  • Internal search.

  • Check compatibility of your site with all types of browser and search engine.

  • Use related post option at the bottom of the post so that user would get more engaged to your site.

  • Use https instead of http which build trust among your user.

  • Usage of adjusted bounce rate technique.


Conclusion 


Lastly I suggest you to lower your bounce rate as it has a lot impact in search engine ranking which helps you to drive traffic to your site. So don't ever make mistake and neglect bounce rate. As it indirectly contributes in grabbing organic traffic to your site and help you to grow you out. For that you need to follow the tips that i have provided to reduce bounce rate of your site. So, Here are the list of question that you have learnt today :-


  • What is bounce rate?

  • What is bounce rate in google analytics?

  • How is bounce rate calculated?

  • What is good bounce rate?

  • What are the things causing high bounce rate?


Hope you guys have find these queries and it's answer informative for you. If you find this article informative don't forget to share it with your family members and colleagues.


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