Keyword research is one of the most important parts of SEO(Search Engine Optimization). Keyword research helps you to increase organic traffic from the search engine to your website.
Most of the newbie is not focusing on this part so they failed to drive organic traffic to their site. When I was about to start a website I didn't know about keyword research but gradually when I began to research more how to rank in top position then I cam to know that keyword research is one of the most crucial steps to be followed to rank in search engine. After that I started doing keyword research as a result, I could drive more organic traffic compared to the past few months.
So today we are going to learn some tactics to do keyword research.
Here is some list of question that you need to know about while doing keyword research.
Content
What is keyword research?
Is keyword research a necessary thing?
Does keyword research play an important role in your site to grow?
How to do keyword research?
- Taking suggestion from google and youtube.
- Use related search option.
- Google keyword planner
- Ubbersuggest
- Semrush
- Ahref
- Answer the public
- Google auto suggestion
What are the benefits of keyword research?
How to choose a perfect keyword?
Conclusion.
What is keyword research?
Keyword research is a process to find out the keyword which is suitable for your niche. Which has maximum search volume. Which has high CPC moreover which has low competition.
With the help of this method you can estimate ranking of your keyword in search engine. So that keyword research helps you rank in top position hence driving more traffic to your site.
Here are some types of keyword you need to know before doing keyword research:-
Head keywords or short tail keyword:-
Head keyword are those keyword with single word for eg blogging, seo these are single word. This keyword has a higher search volume and is more competitive than another keyword. Also it is very hard for you the rank in this type of keyword.
Body keywords or mid-tail keyword:
Body keywords are those keywords which consist of two keywords for eg blogging guide in Nepal, seo complete guide etc. This types of keyword have high search volume and medium competition.
Long-tail keywords:
Long-tail keywords are that keyword which is made up of more than 4 words. They are lower search volume and low competition. It means it is easy to rank a keyword. Also, keep that is mind that, if you are using long-tail keywords in your article then article have chances to rank for lots of keyword. For eg if you have choose a keyword seo for beginners complete guide. Then you keyword might get rank for seo for beginners, seo complete guide and many more.
Which type of keyword should you use in your blog?
If you are a beginner then i would recommend you to use the long-tail keyword as there is not much competition and your keywords easily gets rank. After that you can move onwards to body or mid-tail keyword and head keywords or short-tail keyword.
Is keyword research a necessary thing?
Yes, of course keyword research is very important for every individual who owns their own site.
Keyword research is necessary for every campaign so that it would get rank in search engine in top position ranking out other competitors.
For eg, if you have your own business and if you are trying to rank on the search engine the first step you should take is to do keyword research so that you would have an estimation of search volume, search result and competition so that you could have a proper idea that which keyword should you use to grab the attention of idea customer.
Does keyword research helps you to grow your business?
I know you guys are thinking of SEO, on-page SEO, off-page SEO etc. But just think yourself if you could find out the actual keyword that is getting search traffic then what is the meaning of doing SEO and all. I don't mean that you would not get rank in search engine, you would get rank but if the search volume of that particular keyword is very less than it is of no use. You would not be able to gain more amount of organic traffic.
How to do keyword research?
1. Related keywords
Related keyword means the keyword which is likely to rank I search engine along with your article focus keyword. For eg if your article is about seo complete guide for beginners then your article is likely to be rank on seo complete guide keyword. If you are planning to establish a business on clothing products then you can use tshirt clothing and lots of related keyword into it in order to rank article for multiple keywords.
2. Take suggestion for google and youtube search box.
While you are searching you might have seen that Google is suggesting keywords to you.
For example while you are searching on topic SEO in Nepal then google gives suggestion seo guide in Nepal, seo training in Nepal, seo ultimate guide etc. Which are search query which is mostly searched out in search engine. It may help you to generate lots of keyword idea for your content.
What is the best tool to do keyword research?
Here is some list of tool that you should use to do keyword research some of them are free whereas some of them are paid.
1. Google keyword panner :-
Google keyword planner is one of the best keyword research tools as it shows a more accurate result than any other keyword research tool. It is also a free tool to use you don't have to spend a penny to use it. By using this tool you can see the estimated search volume, bid and many more things.
2. Ubbersuggest:-
Ubbersuggest is a tool of Neil Patel which help us to do keyword research for free as well as for paid. There are some limitation in free version you just have some limited searches for day but premium version is limitless and you can generate unlimited data for this tool.
3. Semrush:-
Semrush is also a SEO tool it also consist of keyword generator which generates keywords for you and help you out to for keyword research. It is also limited to some searches in free plan whereas limitless in premium or guru plan.
4. Ahref:-
Ahref is a tool which is only available in the paid version. Its trial version is available for 1$ per day. You can generate millions of idea with the help of this tool. Personally, I like this tool very much for exploring my own site out.
Note: Recently ahref has announce that a site owner can analyze their site free of cost in ahref.
5. Answer the public
It is another most helpful tool out to do keyword research. It generates a lot of keywords according to your query. It is a very easy tool to use and also a free tool.
6. Google auto-suggest
When you start typing your main keyword google starts to suggest a tool which may be very useful for you.
What is the benefit of keyword research?
There are lots of benefits of keyword research tool:-
- Keyword research helps you out to gain popularity at a short period of time.
- If you do keyword research and optimize your post then you could reach to the target customer.
- If will help to increase traffic in the ranking of your site.
- If your post in indexed in search engine then your domain authority will increase along with amount of backlinks.
- You can rank the important keyword of your blog with the help of keyword research.
Before moving towards next topic i would love to share some important points out to be remember while selecting a keyword.
How to choose a perfect keyword?
Search volume:- Search volume represented the amount of search that people are doing in the search engine. So that keep in mind that you should select a keyword with high search volume.
Long-tail keyword:-
As I have already said that beginners should choose a long-tail keyword. As there is more chance to rank your content in multiple keywords.
Competition:-
Note that the keyword you are selecting is of low competition.
Related keyword:- Rember to use related keywords in your blog or content so that you could rank for multiple keywords.
Conclusion
While doing keyword research don't forget to keep above-given things in mind. So that you would find a better keyword for your website and hope it would increase some amount of organic traffic to your site.
Note:- Before leaving I would like to remind you that you should always choose the keyword with high search volume, high CPC and low competition.
Thank you guys for spending your valuable time with me. If you have any problem regarding the topic you can freely communicate with me in comment section. Also, don't forget to share this post on social media.
You can also take this article for reference.
Want to know, How to do keyword research?- Nepal Then this is the best place for you. Today we are going to discuss the top 4 tricks to do keyword research. Before moving let us have some basic knowledge of keyword research.
What are keywords?
Keywords are some sort of word, a phrase that
people search in the search engine (Google, Baidu, Bing, etc).In other words, we call them as a search query used by the user to search in search engine.
What is keyword research?
Keyword research is the way to find a keyword that helps you to rank your site in search results. It is the process to find easy to rank keyword with high CPC and volume. It is one of the most important parts to grow your brand.
Why is keyword research important?
Some of the new bloggers have this particular question, why is keyword research important? In simple language keyword research is a strategy or first step to keyword that would generate some leads(users) to your site. Increasing engagement of site means growing your business out. Keyword research is a way and technique to find out the terms which people are searching for. You need to know the keyword which have low search volume(keywords which people are not searching for) in order to avoid low organic traffic to your site and head into keyword with high volume that leads more traffic to your site.
For example, if you have created an SEO friendly content on a topic called the price of black shoes in Nepal. It is well optimized for search engine. Content is both furnished with quality as well as quantity. But if the particular keyword "price of black shoes in Nepal" has no search volume then it would be waste of your time and efforts.
Note:- You must always target keywords with high CPC, high volume with low keyword difficulty or low competition.
Now talking all about this you might have some ideas of keyword research and it's importance. Let's head into our main topic,
How to do keyword research?
Here are some steps to be followed to do keyword research:-
Research seed keyword.
Analyze keyword in which competitors are ranking.
Use a keyword research tool.
Study your niche.
Now let us have details knowledge.
Research seed keyword:- Seed keyword is the base of keyword research. It is one of the most important steps to be followed. Ley us explain taking an example:- If you own a business(Company) on SEO training institute. Then the seed keyword might be SEO in Nepal, SEO training in Nepal and many more. If you find your seed keyword then it might be easy for you to determine the niche of your site. Seed keyword helps you to do keyword research easily. If you want to promote your business then your seed keyword might help you.
Analyze keywords in which competitors are ranking:- Second most efficient way to find keyword is by peeking out the keywords that competitors are ranking for So that you could get keyword idea and rank higher than them. You could use various tool to peek over the keywords of competitors like ahref, semrush etc. For finding out the competitors first of all find the seed keyword. Go to google and search for your seed keyword. For instance, SEO guide in Nepal is a keyword that you are trying to rank. After searching out the seed keyword then you would get the list of result through which you can find your competitors list. You could analyze those page on page explorer or simply use extension seaquake to have an overview of a competitor. Then you could see number of backlinks that your competitor have made to rank in first page of google, number of words that is used in article and it's quality. For that you can estimate what type of competitor do you need to compete with, how much quantity and quality writing do you need to provide to grab up attention of your audience. For instance, I am taking the example of ahref site explorer. When you find your top competitors then you can head into site explorer of ahref and then check out the top pages of your competitor along with estimated traffic. It also shows you the result of the top keyword leading organic traffic to a particular page. By this method, you can generate unlimited keyword ideas for your site.
Use keyword research tool:- Using keyword research tool is the best way to find keywords for you blog. Competitors can be one of those sources from where you can take keyword ideas. Here are some list of top keyword research tool:-
Google Keyword planner
Ahref
Semrush
Keywordtool.io
Hoth
Google auto suggestion
There are lots of other tools to do keyword research.
Note:- You could use google keyword planner as it is free to use and is more accurate than any other tool. Also, you can use google autosuggestion for finding keyword related to your niche. Ahref and semrush are paid tool which you can use according to your convenience.
Study your niche:- Studying niche is very much important because without knowing the niche you would not get related keyword on which you could stand out better than your competitor. Telling the truth seed keyword limits the keywords so that you would have to peek your competitors and join some forum where people are searching for the answer to the question. You can drive traffic from there as well. Some of the top forums are Reddit, quora and many more where you can answer according to the need of the question and drive traffic to your blog. You might think that why I am suggesting these silly tips to you. I am really serious this is not a silly thing because as you get tp know about your niche and find in very limited queries regarding it. Then it is difficult for you to write for them. So that you would have to surf some forums, groups, QnA sites from where you can generate some idea what people are trying to search and not getting an answer in search engine.
Thank you, guys. I hope you guys enjoy reading the article and hope you find this article informative. Don't forget to share this article in social media.
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