What is SEO?- SEO Definition

What is SEO?- SEO Definition

Want to know what is SEO and how it works?. Many people are kinn to know what is the exact definition of SEO? I think you are one of them. So today we are going to cover out  some major points of seo and its types.In this piece of content we are going answer some of the most of asked QNA(Question and answer ) by the google users in the topic SEO i.e. Search engine optimization. So lets dive into QNA(Question and Answer) section.

What is SEO?- SEO Definition


What is SEO?/ Definition of SEO/ SEO meaning


Search engine optimization is the process of optimizing website for search engine in order to drive more traffic to your site. This is the simple definition of SEO. Now let's hear from some experts. 


According to Moz "SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results."


According to Neil patel owner of ubbersuggest "SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings."


According to backlinko "Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings."


These saying seems to be different from your prospect but actually they are similar and all they are trying to say is that search engine optimization is process of ranking is organic search and driving targeted traffic to your site from search engine. Hope you guys are clear on  seo meaning/what is seo?. Lets head into another question that most of the bloggers are kinn to know about.


How SEO works? 


SEO works out by optimizing your site for search engine (in order to be visible in organic search results) that your particular piece of content or site to be rank.  We need to introduced our site in order to make it visible in search engine. You should create xml sitemap of your site and submit in to google search console in order to give message to google that you have website and want to make it visible among people. Your job is done now you just have to provide high quality content which is both user and search engine friendly. Then Google would rank your site on the basis of ranking factors. There are about 200 ranking factors of google including page speed, authority of the particular site, relevancy of keywords, and many more factors. This is how SEO works. You just have to optimize article for user and search engine and just left it in the hand of google.


What is a backlink?


Backlinks are simply of link that one site give to other. Google uses it as one of the ranking factor/signal , google take it as authority site which is linked to some low authority site. It means that the content of that site is unique and must be taken into consideration. High quality backlinks can help you to increase your authority as well. There are two types of backlinks. They are :- 

  1. Do follow backlinks :- Do follow backlinks passes link juice. Do follow backlinks are more important than no follow links. For eg <a href="https://www.adhikarisamir.com.np/"> is a dofollow backlink. Dofollow backlinks are very valuable so also be sure that you are taking dofollow backlinks from authoritative site rather than some spammy site as dofollow backlinks helps to improve your ranking and online visibility.

  2. No follow backlinks :- No follow links does not passes link juice. No follow links are less important than do follow links. For example <a href="https://www.adhikarisamir.com.np/" rel="nofollow"> is nofollow backlink as it show relation of nofollow. Relation of nofollow sent message to the search engine to ignore the link hence it does not passes any value to the linked page.


What is google search console?


Google search console is a services provided by google to check status of indexing and online visibility of your site in search engine. Recently google search console has been transformed as known as search console but it was known as google webmaster tool in past days. Google search console helps you see monitor, maintain, and troubleshoot the problem that arise in your site. You can analyze overall status of clickthrough rates, impression, and position of your indexed post. It also helps to troubleshoot problem like structured data problem, breadcrumb error etc.


What is on-page SEO?


On-page SEO is the way to optimize single webpages to rank higher in search result and drive organic traffic to your site. Some of the on-page SEO factors are given below for your convenience:-

  • Title tag.

  • Meta description.

  • Headings.

  • Header tags.

  • Permalink.

  • SEO writing.

  • Keyword placement.

  • Image optimization.

  • User experience.


What is SEO in digital marketing?


SEO in digital marketing plays an crucial role to optimize your web page in order to reach out to more audiences which means more ROI(Return of investment). Organic search traffic is primary source of traffic for lots of brands and companies. So that all the companies are competing out to rank higher in search results. Hence using SEO technique it is possible for them to rank higher in search results grabbing out more organic traffic than competitor.


What is organic search?


In other word organic search is known as natural search which to totally opposite of paid result (i.e pay per click advertisement). Organic search results are based of the query of the users who are trying to find answers for their question.


What is local SEO?


Local SEO is search engine optimization strategy to make your web page visible in search engine in local level. An companies or brands that has a physical location is benefitted by the local SEO strategies.


What is off-page SEO? 


Off-page SEO refers to the set of activities that you consider to raise the rank of your pages (outside your site) in search engine in order to make it more visible to users. There are lots of factors like:-

  • Number of backlinks to your site.

  • Authority of your site.


Thank you for reading this article "What is SEO?- SEO Definition ". Hope yoi guys find it informative. Don't forget to shre this article with your friends and families.

Post a Comment

0 Comments